"Insider" information

We suggested to the marketing team that a function be added to the site that will give the visitor insider trivia and facts that will make their visit to the site and the park more enjoyable. The design should stand out and be implemented in a consistent visual manner so that site visitors can immediately identify the feature and hopefully seek more of these elements throughout the rest of the site. We titled this feature "Did You Know".


   
In order to proceed with development of the Holiday World web site design and build, the project team defined the objectives listed below. ReAL Design implemented a solution that achieves each objective, as indicated in the ReAL Results column.

  

Objective
ReAL Result



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Develop a content element that enhances the experience of surfing through the site's general content delivery.
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We asked the Holiday World marketing team to provide us with interesting facts and the answers to many of the FAQs (frequently asked questions) that visitors have inquired about over the years. These items were then "boxed" and delivered sporatically throughout the site in the left navigation area of each targeted page.





   

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