Corporate website redesign.

Reactivity is a technology firm that builds software products from concept to delivery. Their key products include engineering and design for new venture creation and client services.

Having worked closely together on the launch of the Monterey Bay Aquarium's website, Reactivity contacted us to design their new corporate website. Their business was expanding to new market areas and needed to be much more flexible and scalable for the future.


    In order to proceed with redesign, the project team defined the objectives listed below. ReAL Design implemented a solution that achieves each objective, as indicated in the ReAL Results column.

 

Objectives


ReAL Results


 

Develop a core site design and build, templates for pages, style guide, and placement graphics. This included the creation of art and other design elements that will embellish the the main messages of the site.



Created a simple yet intriguing look-and-feel that provided for highlighting three case studies and delivered the two main strengths of Reaxctivity's expertise.


 

Utilize appropriate technology innovation to support a fast, succinct and easily navigatable web presence.



We simplified the user interface and streamlined the global navigation of the site flattening the site considerably to no more than three levels of information.







   

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