E-Q Store - offering 400 products from the aquarium Gift and Bookstores As a service to its visitors, the aquarium launched an e-commerce site. While an external consultant managed the development of the custom E-Q Store, ReAL Design coordinated transaction processes, production tasks, and implementation between the internal team and technology vendors. Exceeding expectations for online ticket sales, proceeds from the E-Q Store benefit the aquarium's mission of ocean conservation.

		In order to proceed with development of the E-Q Store, the project team defined the objectives listed below. ReAL Design implemented a solution that achieves each objective, as indicated in the ReAL Results column.
		Objectives			ReAL Results
		•	Increase revenue through product and ticket sales.		•	Integrated product and ticket sales throughout the online exhibits.
		•	Enable seamless interaction with the E-Quarium.		•	Ensured interface design, functionality, and visual elements adhered to E-Quarium branding.
		•	Transition maintenance of content to the merchandising department.		•	Jointly developed a separate administration tool and UI for aquarium staff.

© 1998-2007, ReAL Design Inc. © All rights reserved.   SOLUTIONS | BACKGROUND | RESOURCES