Press Room - a highy intuitive interface targets the specific needs of the media. Increased media coverage of the web site and the aquarium signified the need for a more comprehensive online Press Room. ReAL Design focused on the users and developed a topic-based solution for accessing Public Relations materials. The new Press Room meets the needs of the online media, and the expectations of the aquarium staff, by applying a novel presentation of the information.

		In order to proceed with development of the enhanced Press Room, the project team defined the objectives listed below. ReAL Design implemented a solution that achieves each objective, as indicated in the ReAL Results column.
		Objectives			ReAL Results
		•	Provide the media online access to public relations materials.		•	Implemented a system to provide a comprehensive view of all press kits, video, press releases, and supporting data related to a specific topic.
		•	Streamline the navigation of the existing Press Room.		•	Developed database-driven components to support the new functionality, greatly increase usability, and offer versatility for updating content.

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