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In order to proceed with the development of What's New?, the project
team defined the objectives listed below. ReAL Design implemented a
solution that achieves each objective, as indicated in the ReAL Results
column.
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Objectives
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ReAL Results
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Support internal departments by listing timely information for events,
news, and exhibits.
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Created a scalable design to grow with the evolution of the site.
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Encourage visitation at the aquarium.
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Developed a content strategy to interest the online audience in becoming
aquarium visitors, and provided instant access to online ticket sales.
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Enhance online experience by directing interest to notable features.
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Implemented strategy to identify and provide links to the most intriguing
and educational features of the site.
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