The E-Quarium - awarded 2000 Webby for People's Choice ReAL Design was retained by the Monterey Bay Aquarium to manage the strategy, design, and implementation of the new E-Quarium. This incredibly rewarding, yet formidable, endeavor was comprised of more than 60 people. The resulting site achieved renown throughout the aquarium and museum industry, hundreds of thousands of unique visitors, and numerous citings on education sites.

		In order to proceed with development of the E-Quarium, the project team defined the objectives listed below. ReAL Design implemented a solution that achieves each objective, as indicated in the ReAL Results column.
		Objectives			ReAL Results
		•	Manage a multi-disciplinary team of technology, usability, and design consultants with internal content experts and production artists.		•	Coordinated strategy development, usability tests, backend implementation, multi-media projects, and production tasks.
		•	Support revenue goals.		•	Developed e-commerce site to support product, ticket, and membership sales.
		•	Deliver database-driven content in an innovative and compelling manner.		•	Incorporated leading edge Internet technologies for streaming media, member newsletters, interactives, e-postcards, and virtual tours.
		•	Meet firm launch date in coordination with PR initiatives.		•	Overcame significant technical, production, and budgetary challenges to launch site to support national media campaign.

© 1998-2007, ReAL Design Inc. © All rights reserved.   SOLUTIONS | BACKGROUND | RESOURCES