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About ReAL Design
The idea of seeking out real problems
and addressing them with processes and solutions that are grounded
in traditional thinking, direct approaches, yet innovative problem-solving
is the foundation of Real Design. With a strong history of traditional
graphic design training and and more than twelve years of experience
working with top-tier clients, Rick Lostutter initiated Real Design
in May, 1998. We are focused on designing experiences that are both
successful and satisfying for the people that actually use the products
we help to produce. We realize that a great deal of visual experiences
are complex by their nature and require clean, simple and intuitive
design solutions in order to be usable by those people for whom they
have been created. Understanding the needs of these people is the
first step toward designing successful experiences and products.
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We are Visual Designers
From time to time
we partner with other disciplines in technology in order to address
the needs of our clients. Interdisciplinary design allows each team
member to do what they do best and raise the success level to its
highest potential. If there is something that we are not familiar
with, we will find someone who is and utilize their expertise and
experience to solve the problem. Likewise, we have been fortunate
to work with a number of great in-house project teams when our clients
have had those available resources. We take pride in our ability to
design, prototype and deliver implementable real solutions for our
clients. Real Design is about real life. We don't pretend to be who
we're not and we will make any effort to see that your needs are met
with the utmost satisfaction.
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